FUNDING & PROJECTS - My Risk Library Entry

Producer Strategic Marketing
 
Award Amount: $37,500 
Regional Center: Southern Region Risk Management Education Center
Grant Program: 2005 Competitive Grant Program

Project Directors: Wayne Cleveland and Susan Everett
Email: WCleveland@texassorghum.com
Texas Grain Sorghum Producers
Download Full Report .pdf  Producer Strategic Marketing

 

Summary Results Project Steps Materials Delivery Area Comments
PROJECT SUMMARY
This project addresses the need for producer strategy in development and implementation of grain marketing decisions. The strategy is to be developed in a six step process of modeling for a) production, b) demand, c) commodity value, d) value risks, e) pricing decision methodology, and f) allocating for a portfolio of multiple marketing methods. The project would provide a framework for strategic policy such as first & last date available to price grain, position limits, acceptability of various contracting tools, and pricing flexibility together with a broad understanding of the relationship between policy and performance. The project would incorporate six three day workshops for grain elevator managers to prepare, train, provide collateral support materials, and organizational structure to assist producers in the development and implementation of their marketing strategy. It is expected that more than 15 grain elevator cooperatives would participate and that more than 1,000 producers would join long term Strategic Marketing Initiatives developed under the guidance and support of this program.
NUMBER OF PARTICIPANTS: N/A
TOPICS COVERED
  • Market analysis and outlook
  • Cash and futures pricing tools
  • Marketing strategies, plans and clubs
  • Understanding of economic risks associated with new production technologies
  • Business and strategic planning
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