| PROJECT SUMMARY |
| An integrated educational program that combined classroom and hands-on experiences taught Southeast cow-calf producers, extension agents, and agricultural lenders how to calculate breakeven prices that cover variable, total, and family living costs; provided market outlook and price potential; and demonstrated how futures and options can reduce price risk. Case studies and marketing games were used inside the classroom to teach price risk management. Outside the classroom, producers improved their understanding of market grading and how calf quality affects sales price by a live animal evaluation demonstration. As a result of this educational program, producers were able to calculate their breakeven price, form a reasonable price expectation, and implement a marketing strategy. It is expected that attendees will collaborate more closely with extension agents, specialists, or industry experts in improving their risk management practices. |
| NUMBER OF PARTICIPANTS: 135 |
| TOPICS COVERED |
| Market analysis and outlook |
| Cash and futures pricing tools |
| Marketing strategies, plans and clubs |
| Contract production, branded or certified marketing, and value-added enterprises |
| Business and strategic planning |
