| PROJECT SUMMARY |
Many agricultural producers in the West want to find new ways to increase their profits and decrease the marketing risk they face. Developing and marketing a value-added agricultural product is one possible method for these producers to add profitability to their operations, but it requires marketing skills that many producers lack. It also entails being able to develop a marketing plan that evaluates the potential market for the product and determines if the product is viable.
This project proposes to develop a web-based tool box for agricultural producers to systematically evaluate the potential for developing a value-added agricultural product. This web site is targeted to small farmers in the Western States. Producers will be guided through steps needed to evaluate the product and develop a marketing strategy. This will enable producers at their convenience to increase their ability to manage the marketing and financial risk of new products and/or markets.
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| TOPICS COVERED |
| Product and enterprise diversification |
| Market analysis and outlook |
| Marketing strategies, plans and clubs |
