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30 Minute Sessions
Add Your Educational Materials to the National Ag Risk
Education Library
Kevin Klair
Center for Farm Financial
Management, University of Minnesota
Add your educational materials to the National Ag Risk Education Library.
A few simple steps is all it takes to have your documents added to
this National Online Library. Learn how to upload and manage your
documents in
the Ag Risk Library. Over 1,000 people visit the Ag Risk Library
each day, start sharing your publications with them!
Adding the Internet Marketing to Your Farm Business
Recipe
Beth Holtzman
University of Vermont Women in Ag Network;
Jessica Hyman
University of
Vermont
Center for Rural Studies
Agricultural micro-businesses are numerous in Vermont, but research shows
that many of these entrepreneurs are unaware of, or intimidated by,
the prospects of incorporating ecommerce and information technology
into their marketing
and business practices. The potential of e-commerce to help these entrepreneurs
span rural distances to market and sell their products is largely untapped.
Over the last
two years, the UVM Center for Rural Studies and Women’s
Agricultural Network have developed and tested a new curriculum for
agricultural entrepreneurs who want to incorporate e-commerce features – e.g.
email lists, online marketing, online ordering – into their operations.
The curriculum was specifically developed to accommodate the learning
style and preferences
of female farm entrepreneurs,
and to address potential risks small farm businesses face as they enter
the e-commerce arena. The curriculum emphasizes integrating e-commerce
with overall business
and marketing and encourages participants to think critically about
what features
are appropriate for their businesses. This presentation will provide:
an overview of
the curriculum, lessons learned along the way, and impact so far on
the 30-plus students who
have completed the course.
AgPlan - A New Online Business Planning Tool
Kevin Klair
Center for Farm Financial
Management, University of Minnesota;
Dale Nordquist
Center for Farm
Financial Management, University of Minnesota
AgPlan is powerful new online tool designed to help rural businesses develop
a business plan. AgPlan is free of charge for anyone to use individually
or in educational programs.
AgPlan lets you select a format from four different types of rural
businesses: Ag – Commodity, Ag – Value-Added, Rural Small Business,
or Commercial Fishing. Each business type has an outline designed specifically
for that particular type of business, tips or questions that help you develop
each section of the plan, sample business plans, and links to additional
resources for each section of the plan. AgPlan is designed to help business
owner’s work with an educator or consultant while developing a business
plan. You can give access to your business plan to the reviewers of your
choice and AgPlan will facilitate interaction with them.
Annie´s Project - Women Marketing Grain
Tim Eggers
Iowa State University Extension
This session will address successes and failures in the implementation
of Annie’s Project-Women Marketing Grain (AP-WMG) in Iowa. AP-WMG
teaches both strategic and tactical grain marketing and the tools for each.
The program continues the Annie’s Project model of question any thing
at any time group discussion, time for private discussion at breaks, encouragement
of mentoring, and participant ownership of the learning environment.
AP-WMG builds on the success of Annie’s Project and Winning the
Game (WtG). When Annie’s Project participants were surveyed about
their desire for additional risk management education, eighty-one percent
of participants indicated a preference for additional in-depth market risk
management training.
Winning the Game is an intense three-hour program in either its pre or
post harvest versions. We will discuss the results of simply doubling
the contact time for a Winning the Game session and adding another three
hours
for a discussion of relevant marketing tools. Can effecting programming
for women in agriculture be this simple?
Census of Agriculture Resources
Damona Doye
Oklahoma State University
The purpose of this session is to increase participant’s familiarity
with Census of Agriculture demographic resources available on the NASS
website, particularly as they relate to women and minorities in agriculture.
This information is invaluable in increasing awareness of the diversity
in agricultural operations, in identifying potential target audiences and
in preparing project proposals. Examples of statistics that are available
at the national and state level include Selected Farm Characteristics by
Race of Principal Operator; for Women Principal Operators; for Spanish,
Hispanic, or Latino Origin Principal Operators; for Women Operators; for
Spanish, Hispanic, or Latino Origin Operators; Age and Primary Occupation
of Principal Operator; Tenure of Principal Operator and by Operators on
Farm; and American Indian and Alaska Native Farm Operators.
At the state level other data tables include Tenure, Number of Operators,
Type of Organization, and Principal Operator Characteristics; White Operators;
Black or African American Operators; American Indian or Alaska Native Operators;
Native Hawaiian or Other Pacific Islander Operators; Asian Operators; Operators
Reporting More Than One Race; Women Principal Operators; Women Operators;
Women Principal Operators by Tenure; and Spanish, Hispanic, or Latino Origin
Operators.
Finally, U.S. Agricultural Atlas Maps include ones showing the percent
of farms with female principal operators by county across the nation. Specialty
products and specialty studies include minority and women principal operators.
Communicating Farm Family Values: What´s Important
and Who Cares?
Margaret Viebrock
Washington State University
Each farming generation has plans for the future generation, but are they
realistic? Will the younger generation come home and what if they don’t?
Will the farm be managed the same? Will they work from dawn to dusk and
listen to advice? Expectations related to decision authority, family security,
generational problem solving and daughters coming home to farm offer many
dilemmas to ponder. All of these issues can make a difference in prioritizing
values and setting goals. An experiential activity will give ideas to help
farm families examine their expectations for communicating what’s
important as they consider retirement and the transfer of their assets.
County faculty from Washington and Oregon Extension initiated a farm succession
planning project in 2006. During the next 2 years, three farm succession
planning workshops at 6 different locations were presented. One part of
the project was to help families develop the skills to talk to their younger
generations. Not only did the older generation need to identify what was
important to them, but also be willing to hear what was being said when
it didn’t follow their perceived plan. As a result, they learned
how to initiate the dialog about their preferred future. They became more
proficient with active listening and dealing with discord. Most importantly,
they realized that sometimes contemporary ideas can open up new possibilities
and meet the needs of both generations.
Cultivating Success- An Education Program for Sustainable
Small Farmers
Kristy Ott
Cultivating Success
Cultivating Success, a collaboration between Washington State University,
University of Idaho, and non-profit Rural Roots, consists of semester-long
courses offered through over 20 Extension offices and college campuses
in Washington and Idaho. The goal of the program is to create and implement
new educational programs that will increase the number and foster the long-term
success of small sustainable farmers and ranchers in Washington and Idaho.
Experienced farmers, community resource people, and university specialists
are brought together with students in the classroom and in the field. From
2000 until present, over $2 million in funds have been generated to support
the Cultivating Success Program allowing 1592 students, including 132 Latino
and Hmong farmers, to participate in Cultivating Success courses. The introductory
course, Sustainable Small Farming and Ranching, provides beginning and
existing farmers with the planning and decision-making tools to develop
a whole-farm plan for an economically and environmentally successful small
acreage enterprise. A second course, Agricultural Entrepreneurship, focuses
on farm business planning and the reduction of financial risks. Over 200
farm business plans have been developed as a result of students taking
this course. Other courses include but are not limited to Organic Gardening
and Farming, Ecological Soils Management, World Agriculture Systems and
Field Analysis of Sustainable Food Systems. Ninety-eight percent of students
surveyed have rated the courses effective in potentially increasing the
number and success of small acreage farmers.
Economic Considerations Related to Alternative Agricultural
Enterprises
Roger Sahs
Oklahoma State University
Agricultural producers must make financial plans and management decisions
aimed at profitability and sustainability in an increasing risky environment.
Alternative agricultural enterprises such as specialty crops are being
added to operations by producers in hopes of increasing farm profit. Producers
need assistance in realistically evaluating financial prospects of alternative
enterprises and in identifying cost effective ways of producing specialty
commodities. Many horticultural crops are not insurable or may be underserved
with available coverage.
A lack of time and knowledge are common reasons given by producers for
not using recommended practices. Limited discretionary time and the need
for adopting best management practices make it imperative that timely,
unbiased information be accessible to interested or existing producers
involving alternative enterprises. Economic considerations and keys to
success are required information. Marketing, land and labor resources,
financing, and management skills are critical components. Enterprise budgets
also provide a firm foundation for risk-management decisions. Knowledge
of budgeting and the ability to use them assist producers to focus on financial
management as well as production performance.
Effective Networking: Tips and Techniques
Glenn Muske
Oklahoma State University
Building an effective network can pay-off in so many ways – from knowing
who can help with legal and accounting problems or who can mow my lawn to
how can I grow my business. Yet most people feel uncomfortable in meeting
new people or find that the time spent in various social settings has not
lead to a large, helpful group of individuals who can help answer questions,
solve problems, or expand their market. The intent of this workshop is to
provide some tips and techniques on how you can make your networking efforts
be more effective. Be prepared to talk, listen, and take home some helpful
hints.
Estate and Retirement Planning for Farm Families Website
Sharon DeVaney
Perdue University;
Marion Simon
Kentucky State University
A hands-on introduction to the Estate and Retirement Planning for Farm Families
website (www.ces.purdue.edu/farmriskmgt) that has been developed by collaborators
from Kentucky State University, Purdue University, the University of Arkansas,
and the Federation of Southern Cooperatives with funding from the USDA Risk
Management Agency Community Outreach Partnership Program. This website has
general information for farm families with links to numerous sources of research-based
and credible information. Special sections and case studies are devoted to
women, Native Americans, and African Americans.
Farm Succession Planning with Personal Coaching for
Participating Families
Diana Roberts
Washington State University
County faculty from Washington and Oregon Extension initiated a farm succession
planning project based on needs assessment of farm families in eastern Washington
and Oregon. The project is funded by the Western Center for Risk Management
Education and USDA-CSREES. We recognize that farm succession planning is
a challenging process. A unique feature of this project is that families
who committed to developing a succession plan received free coaching throughout
the project. The coaches were hired initially and trained by WSU to advise
farm families who were experiencing financial difficulty. The coaches all
had experience in business and/or the banking industry. They contacted the
client families on a regular basis by phone or e-mail to encourage them through
the steps of the process. If requested, they met in person with the client
families to assist with goal-setting or to facilitate family meetings.
Farm Transition and Estate Planning: Farm Family Evaluation
and Behavioral Change
Gary Hatchfield
University of Minnesota
A majority of farm families have not named a business successor nor developed
an up-to-date farm business transition and estate plan. This program effort
was designed to enable farm families to gain a better understanding of
the process required and thus develop and implement a farm transition and
estate plan. In terms of improving understanding, the workshops were highly
successful with most of the 800 participants indicating their understanding
of the main educational points of the workshop improved due to attending
the workshop. This session will highlight the success of the program and
results, as reported by the participants. This program is an example of
a strong creative team and collaborative approach to curriculum design,
marketing and program delivery. A unique marketing technique referred to
as the “sponsorship model” was utilized to publicize the program
to potential sponsors. This is a departure from traditional program marketing
approaches.
Financial Planning for Small Businesses
Paul Ellinger
University of Illinois
This session outlines financial concepts and an excel-based Farm Analysis
Solutions Tools (FAST) spreadsheet designed to assist small businesses develop
and analyze a 5-year financial plan. The session outlines the financing segment
of a multi-session business planning course for small businesses. The session
is separated into two segments – break even analysis and pro-forma
financial analysis.
This educational program was part of a series of classes on small
business planning for alternative enterprises in agriculture. A majority
of the students were women.
Help for Entrepreneurs – eXtension Puts Assistance
at Your Fingertips
Gae Broadwater
Kentucky State University; Mary Peabody
University of Vermont
As farming and rural communities search for ways to add value to their
products and local economic base, they are becoming more entrepreneurial.
At the same time rural communities are getting “wired” and
more women are going online to seek information, learn new things, and
connect with others.
Participants in this session will learn about a 24/7 resource available
from a national to answer their questions about how to start and grow a
business. eXtension provides regularly updated links to: Frequently Asked
Questions, Information Briefs, Research Highlights, Calendar of Events,
Cool Tools, Case Studies, State and local policies, and Learning Lessons.
Additionally, this session will gather input as to what additional materials
would be helpful and how eXtension can more effectively include women
farmers in the site’s development.
Materials are designed for Extension Specialists and Agents involved in
community and economic development, as well as city and county officials,
economic developers, educators, and workforce development professionals.
Indicators of Animal Welfare, Cow Comfort, and its
Economic Impact
Alvario Garcia
South Dakota State University
Dairy cow comfort is among the main factors that impact animal health,
productivity, longevity and profitability of dairy farms. A cow’s
productive life has been defined as the number of lactations that it completes
before being culled. Oftentimes the main concern of the producer is the
daily production per cow or even the production for a given lactation.
It is of much more importance to arrive to a compromise between farm profitability
and animal welfare where longevity and production per lifetime plays the
major role. One must use parameters that measure the interrelationship
of the animal with its environment and those that are related with an increased
stay ability in the farm. This presentation analyzes useful practical indicators,
that allow an individual to determine the presence of management flaws
that negatively impact the interrelationship of the animal with its environment.
The economic repercussions that result from not considering the basic bodily
and psychogenic needs of the animal as they relate to the genetic characteristics
of the breed and its behavior are also being addressed.
Online Education & Women Farmers -- Opportunities
and Barriers
Mary Peabody
UVM Extension, Women’s Ag
Network;
Beth Holtzman
UVM Extension, Women’s
Ag Network
In 2006, the Women’s Agricultural Network started offering online
classes. This session will take a look at the opportunities in online education
as well as some of our experiences in this area. We’ll spend a short
amount of time on the technical aspects such as synchronous vs. asynchronous
applications and the platforms available. We’ll discuss the accommodations
that we’ve made in order to make these online classes more "warm
and welcoming" to our program participants and we’ll share some
of the challenges that we’ve faced along the way. We’ll also
discuss our "coaching" program and how that serves to keep program
participants connected to local services no matter where they live.
Passing Indian Lands to Future Generations
Marsha Goetting
Montana State University
Extension
Passing Indian lands to future generations is a challenge given the fractionation
that has occurred since the allotment period. Fractionation means that
tribal members may inherit “undivided interests” in tracts
of land—interests that many times are shared with a hundred or more
other Indians who may or may not be living on that reservation.
In many families it’s the “mothers and grandmothers” who
take on the task of attending educational sessions to learn about the American
Indian Probate Reform Act that was passed with the goal of reducing fractionation.
This session will highlight the educational materials that have been developed
to help reservation land owners on the Blackfeet, Fort Hall, and Fort Belknap
reservations to make informed risk management decisions about estate planning
under the American Indian Probate Reform Act (AIPRA). Topics include: the
consequences of dying without a written will under AIPRA and the benefits
of utilizing estate planning risk management tools including written wills,
appropriate titling of their fee status lands, and the utilization of gifting,
and life estates.
Planning for the Future of Your Farm & Family
Mary Sobba
University of Missouri
Extension
Golden Age Farming began as a University Extension class for farm families
55+ years of age in Missouri in 2005. The goal of Golden Age Farming is to
empower farm families to plan for their future, using the compiled class
manual, a network of class participants and appropriate professionals.
During 2004-05, an instructor manual was developed by University
Extension personnel. The manual includes multiple risk management
areas, while focusing on estate planning, retirement issues, succession
of the farm and adaptations on the farm. Also, it includes instructor
notes, resources, handouts, sample exercises, evaluation pieces and
suggested ideas. The manual was developed to be shared and to allow
customization to local agriculture. Additional instructors were trained
in Missouri this past year.
Golden Age Farming was designed to be taught in four sessions, with
a variety of teaching methods. The manuals for both instructors and
students have been placed on the Golden Age Farming website, so that
others have easy access to materials. Also, electronic versions allow
for easy updates/additions to the manual.
The program, Golden Age Farming has appealed to audiences of varying
ages. Initially, the target was 55+ years of age, but enrollments
indicated it was growing in popularity with younger farm families
too.
Program Impact Evaluation: Is the Pain Worth The Gain?
Gary Hachfield
University of Minnesota Extension
Many excellent educational programs are delivered but many times participant
behavioral change and potential substantive impact are not evaluated and
the results go unreported. This is a huge opportunity missed by many educators.
This presentation will explore one approach to evaluating and reporting
program impact in terms of participant increased knowledge, their behavioral
change, and what I refer to as the “so what” of that behavioral
change or program impact. Program impact is the result of participants
acting on or putting into effect their new knowledge. As described by Claude
F. Bennett in his program evaluative work, there is a seven step hierarchy
for program evaluation. Each step increases the complexity of evaluative
information gathered. The very last step in the hierarchy is program impact.
Also discussed will be approaches to gathering both “hard” evaluative
and “soft” evaluative results. Lastly, good program impact
evaluation can be beneficial if reported in a creative manner. Reporting
substantive impact results can aid educators in garnering grant funds,
rallying political or collaborative support for a program effort or organization,
and informing the public of the quality educational programming being done
by you, your team, and your organization.
Quicken 2008 for Farm Financial Records and New Educational
Resources
Damona Doye
Oklahoma State University
All farm families need records to facilitate tax preparation and many
are seeking a low cost, easy-to-use system to better sort and summarize
information for management purposes. In many households, women are the
primary record-keepers. For 15 years, the Oklahoma Cooperative Extension
Service has been offering “hands on” computer workshops teaching
people how to use Quicken for farm financial record-keeping. We demonstrate
how to adopt Quicken, a popular and inexpensive personal financial record
keeping package, for farm and ranch use.
Resource materials were recently featured in Beef magazine. On our website,
http://www.agecon.okstate.edu/quicken, a step-by-step manual is posted
along with answers to Frequently Asked Questions and quarterly newsletters.
Short video and audio components allow viewers to see software applications
just as they might in a “hands on” workshop. The content is
segmented to allow viewers to focus on items relevant to them. Through
the website, users can access a full complement of timely educational resources
24/7 regardless of where they are in the world. In addition, users can
access content at their convenience and review them as many times as desired.
Retirement and Estate Planning for Farm Women
Ruth Hambleton
University of Illinois Extension
Retirement and Estate Planning for Farm Women is a single day six-hour program
designed to meet specific needs of women as they approach retirement years
and their time for transition planning. While many excellent retirement and
transition programs address the nuts and bolts of funding retirement years,
there is further need for women to understand managing farm assets in retirement
years that they may inherit from their spouses or a woman’s family
farm. Farm women also tend to be the central communicator for all kinds of
issues that arise in the transition and estate planning process. Sometimes
a woman who has dedicated her life to the farm operation discovers she is
totally excluded from an estate plan. Other times a woman is caught between
families and between generations. Through formal presentation and group interaction,
this program addresses basic issues of retirement and estate planning, and
helps women sort out priorities and their roles in these important decisions.
Women who attended this program reported changes in attitudes and behavior.
Retirement and Estate Planning for Farm Women, in its third year, is a second
tier program for Annie’s Project—Education for Farm Women.
SARE-Farm Beginnings, Conservation Planning, and Risk
Management
Cheryl Simmons
USDA-NRCS
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Small Farm Marketing
Diane Green
Greentree Naturals Certified Organic Farm
For today’s small acreage farm to succeed in a very competitive
market, the farmer must assess the opportunities of the land, plan the
crop, grow it, and then be able to sell it. Diversity is a natural thing
to consider when planning a market garden or small acreage crop, and diversity
is equally important in planning for sales of your crop, no matter what
that crop is. To be a truly sustainable small acreage farm, this means
that you have to make money at what you grow. To do this, you have to be
able to sell what you grow and receive a premium for it whenever possible.
Who are you selling to? Who is going to buy your produce, herbs,
eggs or whatever it is you are planning on producing? It is a very good
idea to know who your customer is before you plant! As a small acreage
farmer, our survival is keyed to selling what we grow.
Marketing is one of the important keys to a successful farm, and
often the toughest part of the survival and sustainability of the small
acreage farm. We don’t use mono-cropping in our gardens, why should
we use mono-marketing techniques?
At Greentree Naturals, 2008 is our eighteenth year of selling at
the local farmers market and to high-end restaurants. We have a 25 family
CSA, and hold on-farm workshops and special events as well as a successful
apprenticeship program accredited with University of Idaho and Washington
State University.
Stress and Stress Management
Karen Mastronardi
New York FarmNet
Stress can be both positive and negative. Good stress, known as eustress,
is critical to a healthy existance. Events such as holidays, weddings,
births, etc.are usually associated in this category. Negative stress, or
distress, if prolonged can lead to many health problems and even death
if not managed. Farming can be a very disstressful occupation particularly
when factors which are out of producer control are unfavorable (weather,
energy costs, etc.). Learning the signs and symptoms of distress and how
to manage stress in one´s life is a critical issue for Women in Agriculture.
Talk, Teach, Touch
Troy Hadrick
Advocate for Agriculture
Today’s consumers want more direct contact with the producers that
grow their food and fiber. You can see this with the growing popularity of
farmer’s markets and direct farm sales. Producers need to be able to
properly communicate information, not just about their product, but also
about the farming and ranching way of life. The risk of not telling the positive
story of agriculture is a misinformed public that will influence how agriculture
does business.
Studies have shown that consumers believe farm and ranch women are
one of the most trustworthy and credible sources of information about
agriculture. This is an opportunity that agriculture must take advantage
of. We have presented “Talk, Teach and Touch” to several
women’s groups in South Dakota and Wyoming. The women who have
used our techniques have had great success in starting a conversation
with the public and promoting agriculture. The tools that we give
to our audiences are very simple, but are a very effective way of
promoting agriculture one story at a time.
Technology to Manage Nitogen Fertilization
Brad Tipton
Oklahoma State University
Cooperative Extension
This breakout session will introduce participants to Precision Agriculture
and GreenSeeker technology. The intent will be to provide more of a general
overview so that participants walk away from the session with an understanding
of terminology, equipment, how to implement N management and have their
questions answered by a county educator who had 51 Calibrated RAMP Demonstrations
out with cooperating producers last year. Although we will not have the
result by this conference, discussion will be given concerning my 10 current
On-Farm Demonstrations with producers to show the value of nitrogen management
with nitrogen at $500 per ton.
These Aren’t Your Fathers Goats, A Look at the
Past, Present and Future of the U.S. Meat Goat Industry
James Jones
Oklahoma State University
The meat goat industry has become a rapidly expanding agricultural enterprise
in the U.S. Increasing demand from ethnic groups and popularity as a youth
livestock project has caused meat goat numbers to increase to 2.4 million
head in the U.S. in 2007. It is estimated that 48.4 million pounds of goat
meat is consumed in the U.S. and fifty percent of that consumption is imported
from Australia, New Zealand and other parts of the world.
The meat goat industry faces many challenges. The lack of information
about consumer’s preferences, retail demand, and infrastructure
are just a few. Very little is known about consumer’s preferences
towards cuts of meat, size of cuts, quantity desired, and age of
product. There are certain holidays and times of the year where goat
meat is the preferred protein source, but each holiday has different
criteria as to the size and type of goat. This makes producing and
marketing goats a challenge. Also, not much is known about goat consumption
between holidays. Meat goat production can be a viable agricultural
enterprise. Just like any other enterprise producers need to evaluate
his/her management and marketing abilities and possibilities before
entering a new operation.
Tour e-Xtension’s Interactive Web Resources!
Judy Branch
University of Vermont Extension
Participants will learn from a fast moving Internet tour about the financial
and other agriculture related resources, eXtension formally launched at
the USDA Ag Outlook Forum in Crystal City, Va., Feb. 21-22, 2008.
eXtension is the Cooperative Extension System’s Web resource of
current research-based information and education. Through an educational
partnership of more than 70 land grant universities helping Americans improve
their lives with access to timely, objective, research-based information
and educational opportunities, eXtension´s interactive Web resource,
www.extension.org, is customized with links to local Cooperative Extension
Web sites.
The personal finance portion (www.extension.org/personal_finance)of the
eXtension Web site includes learning lessons, calculation tools, nearly
1,000 frequently asked questions, current news, upcoming events and the
opportunity for consumers to ask questions and receive answers from extension
personal finance experts. Educational materials focused especially for
women in agriculture(e.g. Who Will Get Grandpa’s Farm, Retirement
Estimator for Farm Families), plus learning tools appropriate for broader
audiences (e.g. Legally Secure Your Financial Future, Getting Ready for
Estate Planning) will be explored in this tour.
Understanding Cooperative Equity
Phil Kenkel
Oklahoma State University
Producers patronizing traditional cooperatives often receive equity interests
as part of their patronage dividends. Producers participating in new value-added
or bio-energy cooperatives may receive equity interests linked with delivery
rights and obligations. Some types of cooperative equity are taxable to
the producers at the time of issuance, while other types are taxable at
the time of conversion to cash. Many cooperatives are actively working
to include more women on their board of directors. Cooperative board members
must understand the complexities of cooperative equity from the perspective
of both the firm and the member.
Cooperative equity is an important asset for agricultural producers. Unfortunately
it is often poorly understood. This breakout session provides an overview
of the various categories of cooperative equity. The property rights, cash
flow and tax issues associated with these categories are described. Issues
involving estate management and intergenerational transfer are also discussed.
Equity management issues are discussed from both the perspective of the
cooperative member and the cooperative firm. The breakout session is designed
for the non-technical audience desiring a better understand of cooperative
equity.
Virginia Regional Market Analysis and Economic Outlook
Seminars Utilizing the Internet as an Interactive Delivery System
Michael Roberts
Virginia Cooperative Extension
Virginia Cooperative Extension has partnered with extension educators
from nine land grant Universities, the Federal Reserve Bank of Richmond,
Virginia, public entities, lending institutions, and various agribusiness
input suppliers to engage producers, extension educators, and agricultural
influencers in six comprehensive economic outlook seminars.
Increasing ethanol and biodiesel demand factors, large-fund commodity
trading activities, and increasing input costs for producers have prompted
producers, extension educators and agricultural community influencers in
Virginia and neighboring states to look for ways to increase agricultural
viability that will enable rural areas to prosper. This project is the
second in a series of regional economic outlook conferences that utilizes
the internet and or other interactive video tools to engage participants
in interactive presentations and discussions which pertain to timely and
relevant marketing and price risk management information. Information presented
allows participants to make sound price risk and marketing decisions. Survey
data and meeting experiences from the current project have shown that many
producers, even those considered non-traditional, are willing and able
to utilize distance learning technology and continue to be eager to learn
from the various agricultural economists and other experts scattered across
a diverse geographical and agricultural commodity landscape that they would
otherwise not have access to.
Women-owned Horse Farms; A Formula for Success
Sandra Hamm
University of Arkansas
One of every 63 Americans are involved with horses. Two million people
in the U. S. own over 9.2 million horses (American Horse Council Foundation,
2005). Over four million People are involved in the horse industry in one
way or another. The economic impact of the horse industry is $39 billion
annually. The 2002 census of Agriculture reveals women as the primary operator
of over 65 % of all horse farms. Women on a whole are operating a higher
number of U. S. farms (USDA/ERS 2006). A business structure, business plan,
and the ability to compile accurate records are vital instruments for a
successful horse farm. The USDA classifies a farm as “an operation
that sells at least $1,000 of agricultural products in a year”. A
women-owned horse farm can be counted as a farm if it sells horses and
operate like a farm. Training seminars in farm management accounting, economics
of buying versus raising horses to sell, earning additional income by teaching,
training and boarding, and the importance of marketing and branding farm
products educate women horse farmers with a formula for success. Women
primarily operate small acreage farms. Increasing the number of women-owned
horse farms fills a growing need for small specialized farming operations
and meets the increasing regional and national demand for horse products.
60 Minute Sessions
Adopting New Technology
101
Jeff Reisdorfer
Center for Farm Financial Management, University of Minnesota
Are you interested in using new computer technologies but feel a little out
of your comfort zone?
This presentation will break down new technologies in
easy to understand terms and how you can utilize them.
- Learn how to set up your own blog in under 10 minutes!
- Find out
what a Podcast is and how it could benefit your programs.
- Discover
how to put the internet to work for you
...and more!
Grain Management Decisions at Harvest
Gary Stoerger
University of Illinois;
Paul Ellinger
University of Illinois
This session examines a producer’s method for grain delivery, grain
inventory management, and grain storage using excel-based Farm Analysis Solution
Tools (FAST). A series of three different tools assist in the decision making
process for analyzing grain storage decisions, managing grain inventories
for multiple entities, and calculating the economic feasibility of constructing
on-farm storage.
The addition of new ethanol plants has made harvest delivery options
more abundant. The first segment of the presentation demonstrates
the use of a FAST spreadsheet that performs the necessary calculations
to determine which delivery location that yields the highest net
return. Grain inventory management can often times be burdensome,
especially to those farmers who maintain leases with multiple landowners
and must keep track of grain from the field to the bin. The second
segment of the session highlights the use of the FAST grain management
tool. Reports can be generated for all bushels owned, stored, contracted,
LDP-applied, and so on. The final part of the presentation demonstrates
a FAST spreadsheet that examines costs associated with construction,
maintenance, and financing of the new storage. Moreover, a cost/benefit
analysis of on-farm vs. commercial storage is also addressed.
This grain management educational program was presented to a group
of farm women at an Annie’s Project session to inform them
of the available tools they can use to make harvest-time decisions.
FAST CD’s will be provided to all attendees.
Grain Marketing is Simple (it´s just not easy)...
Ed Usset
Center for Farm Financial Management, University of Minnesota
Ed will show you how to apply a common-sense approach to the difficult task
of grain marketing.
Grain producers and ag professionals who have interest in grain markets
and marketing will learn techniques they can apply in their operations.
Helping Women Address Farm Transfer
Kathryn Ruhf
Land for Good;
Linda Brushette
Cooperative Development Institute; Annette Lorraine,
Attorney
More than half the farm operators in the United Sates are over 55. In the
next 20 years, 70% of U.S. farmland will change hands, and women could end
up owning more than half of those acres. Women play a critical role in how
viable the family farm business remains through farm succession and transfer
and into the future. Whether they are sole decision-makers, farm partners,
or one of several farm heirs, women’s values, judgments and opinions
have the potential to shape the future of farm businesses--and the future
of U.S. agriculture.
Women have strengths and sensitivities that can and should be brought
to bear in the farm transfer process. Yet all too often, they do
not participate in plans to transfer the farm as actively as they
should or would like. Farm women need information and other resources
to confidently participate in and help their families make informed
decisions. And, service providers need to better understand women’s
unique challenges and learning preferences.
This workshop will focus on farm transfer issues and processes and
help women become more informed and empowered. Based on a successful
New England project funded by USDA, this workshop will guide service
providers to help build the capacity of women to make informed and
effective decisions regarding farm succession, transfer and tenure.
The workshop will present an overview of farm succession and transfer.
The presenters have over 30 years combined experience with this topic.
They will share resources, case studies, worksheets and other training
materials.
Is Marketing a Waste of Time?
Kim Anderson
Oklahoma State University
Some producers believe that commodity futures contracts and futures option
contracts may be used to increase prices or profits. Research projects
conducted at Oklahoma State University, Kansas State University and the
University of Illinois all show that commodity futures and futures option
contract, over time, do not increase prices or profits. Commodity futures
and futures option contracts may be used to manage price risk. However,
most producers may not need to use futures and futures option contracts
to manage price risk.
Discussions will include how the market determines prices, how profit
is earned through marketing, the accuracy of market advisory firms, which
management practices may be used to increase profits, proof that most producers
sell in the top one-third of the market, and a discussion of the biggest
marketing mistake producers make.
Many producers do not know what to expect from their marketing efforts
or what bench marks to use to measure market successes and failures. The
material presented will help producers establish marketing goals and to
design marketing programs that fit their needs and that allows them to
direct their energy and efforts in management areas that maximize the odds
of higher profits.
Risk Management Education Grant Process
Kevin Klair
Center for Farm Financial
Management, University of Minnesota
Jon Newkirk
Washington State University
Learn about Extension Risk Management Education program“s focus on
funding and reporting results. This session will explain the
philosophy of results based funding and will discuss the difference
between well written proposed results and those that are not rated
well by proposal reviewers. We will demonstrate the reporting system
used by Extension RME funded projects and show how the results of
funded projects are publicly displayed online. The session will also
demonstrate how to search completed projects to learn about
successful risk management education programs.
Rural Women Agriculture Leaders
Linda Riggins
Southwest Georgia Project for
Education, Inc.
Members of the Southern Rural Black Women’s Initiative for Economic
and Social Justice (SRBWI) are middle and low-income African American women,
who are from three states. The initiative itself is a three state collaboration,
Alabama, Mississippi and Georgia. In Georgia, the women range in age from
32 to 70 and have access to land that they have inherited, purchased or
are returning to. One of the major highlights for the group is our work
with pecans.
In Georgia, we will highlight a couple of success stories - a female who
has held on to her roots in agriculture, expanded her knowledge and has
ventured out into a non-traditional farm life. However, the concept of
non-tradition for women in agriculture also includes three black females
from Smithville, Georgia who operate a Pecan Plant in Leslie, Georgia.
Not only are these women operating in a non-traditional setting,
they have formed a coop. This is a perfect example of the NEW WOMAN IN
AGRICULTURE. The ladies who operate the plant take the pecan through a
tedious process of removing the shell, sorting, cleaning and soaking them
as any other pecan processing would do. They add value to their product
by removing the shells and selling pecans in halves and pieces, they can
even sell the shells which are finely ground into a product called “meals”.
The coop also sells pecan candy; adding more value to pecan halves and
pieces.
The growers were awarded a grant from the Presbyterian Committee on the
Self-Development of People and Seed Capital funds from SRBWI. With
these funds, they were able to purchase new equipment, repair existing
equipment
which has enabled them to develop a state-of the art plant and develop
a classic brochure, establish a website, and take mail orders. They
employ at least 12 workers during the season and pay them above minimum
wage.
Save Your Life,a Family and Community from Foodborne
Illness
Mary Mafuyai-Ekanem
North Carolina State A &
T University;
Enefiok Ekanem
Tennesee State University;
Patricia Lynch
North Carolina State A & T
University;
Sue Counts
North Carolina Extension,
Watuga County
Food borne illnesses can significantly threaten family health and businesses
prosperity. Improper handling of fresh produce can cause sicknesses, hospitalization
or death. At-risk groups include pregnant women, children, seniors and
others with low immune systems. The goal of this workshop is to enhance
participants understanding on how to reduce food borne disease.
The objective of this project is to share research-based tools and outreach
strategies for addressing food safety issues with limited resources and
rural residents in Alabama, North Carolina and Tennessee.
Expected outcomes will produce skilled consumers capable of modifying
their behavior in reducing their risk-exposures to food borne diseases.
What ‘Ag’ Women Want: organizational tools
to manage finances, balance work and family, and reduce stress
Margie Memmott
Utah State University;
Marilyn K. Albertson
Utah State University Extension
Stress can arise for a variety of reasons and is associated with daily
life, the workplace, and family responsibilities. As women in agriculture,
we have many roles: business woman, spouse, mother, caregiver, and friend.
Finances and organization are major stressors for many individuals, including
women in agriculture. So what can we do about it?
As women, we need to identify work as well as individual/family needs
and goals and plan for them. Our business in agricultures should help us
reach our professional as well as personal goals, but that isn’t
always the case. Personal finance guidelines and organizational recommendations
provided by Extension Agents at Utah State University can be extremely
helpful to women in agriculture as they work towards a successful business
in agriculture and positive personal/family life.
Ideas to create success, balance and happiness every day shared in this
workshop. Participants will learn techniques to organize the workplace
and home and at the same time maintain balance with work and family. By
organizing records with the ‘financial information binder’,
participants will learn about a resource for setting financial goals, creating
savings and spending plans, managing credit, and investing and planning
for the future.
Panel Session: Annie's Projects
Annie’s Projects in Maryland and Delaware Jenny Rhodes
Maryland Cooperative Extension;
Shannon Dill
Maryland Cooperative Extension;
Laurie Wolinski
Delaware Cooperative Extension;
Lori Lynch
University of Maryland
Annie’s Project has not been conducted previously in the Northeastern
States. Because Maryland’s Eastern Shore and the state of Delaware
are one agricultural area, these states will collaborate on Annie’s
Project. It will be conducted in seven consecutive sessions - January 16
through March 5, 2008. This presentation will report on the success of
the workshop series.
The workshop will follow the basic organization that has been used in
other areas of the country. Main topics for the sessions are: Human Resources
and Time Management, Risk Management Overview, Business Planning and Grain
Marketing, Computer Use, Computer Programs for Finance and Management,
Women and Money, and topics chosen by the participants. The presenters
and thus workshop teachers, include a county Family and Consumer Science
educator, an Extension IT coordinator, as well as local Farm Credit and
insurance personnel.
The workshop is being conducted in cooperation with a local community
college, and will be listed in their course catalog. The community college
will handle the registration, and provide classrooms for the workshops.
The classes will be conducted from 6-9 pm and will include dinner. This
timing will allow farm women who hold full time off-farm jobs to participate.
The project was grant funded which allowed a low participant fee. Besides
the course catalog, publicity material was included in county Extension
newsletters and a mailing was made to all farms in the area. Farm organizations
and farm credit will also provide publicity.
Annie’s Project in Montana
Loree Morgan
Montana Grain Growers Association;
Lola Raska
Montana Grain Growers Association
Annie’s Project is an education program that seeks to address the
challenges that women face as owners and business partners in agricultural
operations, and to arm them with the tools to succeed in their operations.
Montana’s large size and variety of agricultural operations creates
a unique situation in providing educational opportunities to farmers and
ranchers. Montana Grain Growers Association recognized the need for a program
like Annie’s Project and will present the program for the first time
in Montana in early 2008 to 13 locations using local facilitators at each
site and interactive video conferencing. Most of the preparatory work for
the program is being done at the MGGA office, including coordination of
sites, lining up speakers, providing a central registration point, preparation
of participants’ notebooks, hosting a facilitator training workshop
and administration of budget.
Of particular interest to the Montana experience will be how each location
was able to “customize” Annie’s Project to meet the unique
needs of their area; how effective was the interactive video conferencing
with 13 locations; and how well the central registration and administration
worked.
Delivering Annie’s Project Electronically
Willie Huot
North Dakota Extension Service;
Lori Scharmer
North Dakota Extension Service
Since Annie’s Project was launched in North Dakota in January 2006,
over 400 women have completed the six week project and another 450 are
expected to enroll in 2008. It was offered at five locations during the
first year of the project. In 2008, it will be conducted at 23 sites. The
primary reason for this rapid growth is because much of the curriculum
is delivered via interactive television.
The state coordinator works closely with extension field staff who serve
as facilitators, extension specialists who conduct parts of the sessions
via interactive television and with the state’s Interactive Video
Network administrators to plan, schedule and deliver parts of the sessions
electronically. In addition, local experts are identified at all locations
to conduct presentations that supplement/reinforce the specialist’s
presentations. All sessions focus on the major categories of agricultural
risks.
Developing a detailed facilitator manual and a web site, www.ag.ndsu.edu/anniesproject,
have been vital communication tools for implementing the project.
By charging a $100.00 registration fee and partnering with a few state
wide sponsors, the program is now being delivered without grant funds.
This delivery method sharply reduces the costs of the program.
Educational Outreach Programs for Farm Women: Encouraging
Women to Contribute to the Ag Industry
Lynn Hambleton
Annie’s Project
The mission of Annie’s Project-Education for Farm Women is “to
empower farm women to be better business partners through networks and by
managing and organizing critical information.” This study seeks to
determine the extent to which women’s skill sets improved as a result
of participating in Annie’s Project. Illinois farm women who participated
in Annie’s Project were given a pre-test or baseline survey which measured
farming practices in the five areas of risk (production, marketing, financial,
legal and human resource). The women were later resurveyed. The improvement
is measured by calculating the percent increase in ‘yes’ responses
from the baseline to the post-test. The category which had the smallest percent
increase in ‘yes’ responses was the production area. The strongest
improvement occurred in the financial category.
A regression analysis was also performed to determine whether socio-economic
variables, such as marital status and number of children, play a
role in the percent increase in ‘yes’ responses. Preliminary
findings suggest that descriptors may impact the percent increase
in ‘yes’ responses. In particular the combined socio-economic
variables accounted for 63% of the variance in the dependent variable,
which is percent increase in ‘yes’ responses. In addition,
characteristics such as marital status and age had a significant
impact in the small sample work.
Expanding and Compounding Your Programming Efforts
Bob Wells
Iowa State University;
Ruth Hambleton
Univeristy of Illinois;
Tim Eggers
Iowa State University;
Mary Sobba
University of Missouri Extension;
Karisha Devlin
University of Missouri;
Kevin Leibold
Iowa State University
This session details steps taken to expand Annie’s Project from a single
site to twenty-one states. In 2003, a single Annie’s Project reached
10 participants in Kankakee, Illinois. In 2007, Annie’s Projects were
held in seventeen states, with sixty-six sites, and 1650 participants.
Annie’s Project is such a program. Farm and ranch women have
long had educational needs not met by traditional extension programming.
Annie’s Project was designed to meet women learner’s
needs by utilizing a mix of educators and practitioners with empathy
for farm women audiences. Instructors are trained to develop class
dynamics and build mentoring relationships within groups. Employing
adaptable curriculum, meeting participants educational needs, and
strong networks for future educational programs, Annie’s Project
has become quite popular.
This session focuses on: 1) formation of a project team, 2) support
from peer educators, 3) results-based program success, 4) positive
farm press, 5) peer recognition of a quality program, 6) participant
and facilitator support programs and, 7) participant recommendations.
The discussion also addresses: 1) challenges of financing a growing
project, 2) programs developed from lessons learned, and 3) collaboration
with other organizations and sponsors.
Mississippi Women in Agriculture – Annie’s
Project
Sonia Hancock
Mississippi State University Extension
Service
The objective of the project was to increase the knowledge and skills
of farm women in aspects of business management, including risk management.
This was accomplished through three three-day regional workshops, one
one-day informational meeting, four monthly videoconferences, and streaming
videos.
Seminar topics: business plans, estate planning, financial record-keeping,
human resources, marketing, risk management, business management, technology
security. Lecture speakers representing Mississippi State University
Extension Service, state agencies, commodity organizations, and private
industry, were selected for their respected expertise. Lecture and reference
materials composed the manual received by each participant.
Monthly video conferences (4) were available at each of the 82 county
Extension offices with on-site facilitators and reference materials.
Topics were selected by seminar participants and addressed by subject
matter specialists. Streaming video from the seminar presentations
and video conferences are accessible from the program website. This allows
workshop participants and others to view and reinforce concepts
taught.
The program website also provides a calendar of events and reference
links.
Participants were challenged to commit to developing a strategic
financial risk management plan. Selected workshop participants
will provide input on needs of potential participants and future training
as
requested by
90% of participants on the seminar evaluation. Oklahoma’s Annie’s
Bill Burton
Oklahoma Cooperative Extension Service
Annie’s Project, a program initiated in Illinois, quickly spread
to other nearby states including Indiana, Kentucky, Missouri, Minnesota,
North Dakota, and Ohio. The target audience is farm women with a passion
for business and involvement and the aim is to empower them to be better
business partners. The project is accomplished through a series of six
workshop sessions through which they network and build skills to manage
and organize critical information. Participants say that they find answers,
strength, and friendship. They also grow in confidence, business skills,
and community prestige.
The Oklahoma Cooperative Extension Service offered its first Annie’s
Project sessions in January 2007 in northeast Oklahoma. A second
group was formed in central Oklahoma in fall 2007 and 6 additional
groups are scheduled to begin in spring 2008.
Other impacts that participants anticipate as a result of participation
include increasing use of production records, creating and using
marketing plans, calculating breakeven prices for crops and livestock,
preparing financial statements regularly, reviewing farm insurance
policies annually, writing and reviewing farm business goals, adopting
and using new farm record software, estimating and reviewing retirement
costs and needs. In this session, we will discuss resources used
and outcomes of our initial workshops.
South Dakota Annie’s Project – Meeting
the Needs
Stacy Hadrick
South Dakota State University Cooperative
Extension Service
Agriculture of today is not your mother’s agriculture. It is a
fast paced, technology driven, acronym using, global world that does
not slow down for someone to jump in. Women are holding more roles then
ever before but still want to be a productive part of their farming and
ranching operations. The roles of women in agriculture are challenging
and diverse – from business to family. Women are searching for
programs that will empower them to ask questions and search for answers
and Annie’s project is the perfect program to help women acquire
valuable information in the areas of risk management.
The South Dakota Cooperative Extension Service recognized the importance
of women in agriculture and the need for more in depth information on
risk management topics that affect them including financial, production
and human resource risks. Using the Annie’s Project format, sessions
were developed that focused on the specific needs of women in western
areas. Classes were held in 7 locations throughout South Dakota to allow
for more women to engage in the Annie’s project. The classes were
open to all women involved in agribusiness and production. Each session
was created to fit the needs of the women within each location since
agriculture can range from soybean fields to feedlots to thousands of
acres of rangelands in South Dakota. The need to develop curriculum that
met the demands of our women were challenging, however, rewarding.
Panel
Session: State Women in Ag Programs
Arkansas Women in Agriculture: Changing Challenges
and Growing Opportunities
Jennie Popp
University of Arkansas
Effective education requires an initial understanding of the knowledge,
the needs and the experience of the education program participants. As
part of education program development, participants of the 2005-2007 Arkansas
Women in Agriculture conferences were surveyed to identify recent changes
in their roles on and off the farm, the factors important to their success,
and the problems they face in their businesses. Respondents were broken
into two groups—Farm (women owner-operators of farms, ranches, or
agribusinesses) and Non-farm (women working in supporting agricultural
industries)—for comparisons and responses were also analyzed across
years. Farm women most often reported problems keeping good employees each
year, while Non-farm women often reported having problems with being respected
as a female business person. For Farm women, the factor most often cited
as important to success in their business was being able to pass the business
on to family; for Non-farm women it was being able to apply their talents
and skills. These results suggest that different types of agricultural
women hold different attitudes about business and face different challenges.
Results across years suggest that successes and problems may change over
time. This marks some of the first research on the roles, challenges, and
attitudes of Arkansas’ women in agriculture. Based on the results
of this research, educational efforts are underway across the state to
assist Arkansas’ women in agriculture.
Context and Delivery in PA Women’s Agricultural
Network: What We Know About Education for Women Farmers
Carolyn Sachs
Pennsylvania State University – PAWAgN;
Kathy Brasier, Linda Moist, Nancy Ellen Kierman, Mary Barbercheck,
Amy Trauger
Pennsylanvia State University
The Pennsylvania Women´s Agricultural Network is involved in multiple
research and extension activities to reduce the risk of women farmers. The
Pennsylvania Women´s Agricultural Network has expanded tremendously
since our beginnings in 2003 to over 900 members as of December, 2007. This
presentation provides an overview of several aspects of our program including
revising Annie´s project for the Northeast, leadership training, regional
networking, and workshops/fieldays. As integral components of our programming
efforts, we have conducted extensive needs assessments and evaluations to
determine how best to help women farmers reduce financial, production, marketing,
and legal risks. We will provide a series of recommendations for agricultural
professionals about the context and delivery of educational programs, networking
opportunities, and leadership development for women farmers.
Heart of the Farm – Risk Management Education
and Networking Opportunities for Wisconsin Farm Women
Joy Kirkpatrick
University of Wisconsin Center for
Dairy Profitability;
Jenny Vanderlin
University of Wisconsin Center
for Dairy Profitability
Heart of the Farm – Women in Agriculture (HOF) began providing risk
management education and networking opportunities to Wisconsin farm women
in 2002. Since then HOF has held 24 one-day conferences and reached over
500 women. In addition, HOF provides spin-off workshops to address specific
requests of participants. Annie’s Project is also offered to Wisconsin
Farm women; sixty-five women have participated in one of eight Annie’s
Projects since 2004. Evaluations from the conferences and workshops indicate
farm women attend because the topics are pertinent to their farm business;
however once there the farm women appreciate the networking opportunities
the conferences provide. Participants frequently request more time to network.
Participants also request more in-depth education and skill development in
regards to risk management topics. Heart of the Farm coordinators strive
to improve the conferences and find more ways to provide education and networking
opportunities to Wisconsin farm women. In 2007 a HOF newsletter was developed;
new facilitated networking sessions were offered; and a pilot Google group
for Wisconsin farm women was developed. In early 2008 a new approach to offer
in-depth information was offered at two of the HOF one-day conferences. This
session will provide an overview of the statistics gathered from the six
years of Heart of the Farm evaluations, sample teaching outlines and ice-breakers
as methods to facilitate networking. This session will also discuss the opportunities
and challenges of starting a Google group for farm women.
Risk Management Tools for Women Farmers: Conference
and Small Group Mentoring Approaches
Patrice Barrentine
Washington State Department of
Agriculture; Fred Berman
Washington State Department of Agriculture
As a current recipient of RMA´s Community Outreach and Assistance
Partnership Grant, Washington State Department of Agriculture´s Small
Farm Direct Marketing Program is conducting educational outreach to women
farmers throughout our state on direct marketing, business and succession
planning, energy alternatives for the small farmer, AGR-Lite insurance,
value-added production, and state regulations and licenses for farm businesses.
We have devised two methods of delivery: 1)agricultural conferences attracting
women farmers, and 2)regional, women only, small group mentoring sessions.
Come learn about the value of each of these delivery methods and the expected
and surprise results of these outreach workshops for women farmers as we
walk through our experiences in planning and conducting outreach.
Social Change Through Women in Agriculture
Claire Morenon
Community Involved in Sustaining
Agriculture
Through our Women in Agriculture Network, CISA (Community Involved in
Sustaining Agriculture) has been coordinating technical assistance workshops
and linking women farmers in Western Massachusetts since 2005. Workshop
topics have covered such diverse topics as avoiding injury on the farm,
marketing techniques, and retirement and succession planning. As the program
has matured, many questions about the impact of our work have continually
resurfaced. For example, how do you talk about women in agriculture to
the press and the general public without conjuring up outdated stereotypes?
How do you gear a technical assistance program towards a specific group
without reinforcing too narrow a view of the work they do? How do you build
a community that allows space for the varying roles that women fill in
their families and businesses? In this presentation, I will give an overview
of CISA’s work and the successes and challenges we’ve seen
through our Women in Agriculture Program. I will also lead a discussion
on thinking about and managing the social change impact of such a program.
Women in Blue Jeans: Providing Education, Networking,
and Support for Women in Agriculture
Diana Goldammer
Women in Blue Jeans, Inc.
Women in Blue Jeans is a grass-roots effort that began in 2001 and has
hosted an average of 250 women at each annual conference since then. With
the support of private sponsorships and government grants, ladies are able
to attend for a fraction of the actual production cost.
The conference is organized and produced by volunteers. Members of the
steering committee are from many walks of life, including farm partners,
an ag banker, county commissioners, a radio news director, and a commodity
broker. Speakers are local experts in their fields, so ladies will have
continued access to those resources.
This session will allow time for development of an initial plan to begin
hosting a similar kind of conference for women in your area. Learn from
the steering committee members of Women in Blue Jeans. From selecting a
location and date to generating sponsors to selecting a slate of speakers,
we’ve been there and you can learn from our experiences.
The Women in Blue Jeans conference has already been reproduced by a group
of like-minded women in Iowa, and interest in the conference keeps growing.
Don’t start from scratch when you can learn from a group who can
say they’ve ‘been there, done that.’
Women Managing the Farm: Support Systems for Women
in Agriculture
Kristy Archuleta
Kansas State University; Charlotte
Soup-Olson
Kansas State University; Gladys Barley Asiedu
Kansas
State University
Women in farming and ranching may fill many overlapping roles such as
business manager, owner, operator, landlord, laborer, wife and mother,
and partner, often but not always in combination with an intergenerational
family team. The Women Managing the Farm project was developed to provide
education, development, and support for women involved in their many roles.
In addition to an annual conference, the support system is now expanding
into year round support with specialized listserves devoted to unique roles,
and Rural Route Women, an online support network designed to address participants´ concerns
and issues.
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